Making this tracker available to all. It’s the place where I design, plan, and measure my growth experiments.

Create your Airtable account here:
https://airtable.com/invite/r/7E88XOIw
(Yes, I’ll get referral credits.)
Then click here to access the base. Feel free to make a copy and edit as you wish.

Why is this useful?

Too often you’re designing marketing experiments on the fly. This, done properly, will help you figure out which ones to prioritize, and get you in the habit of measuring them.

Every column should be self-explanatory so I’ll save you the time in laying them out here.

Let me know what you think and if you use this to base your next experiment off?

And so next time we have a growth mentoring session, something like this will help me see you’ve really thought it through.

Happy hacking!