Pitch Deck Template
The ideal pitch deck outline. Free in Google Slides
I’ve reviewed 1000’s of pitch-decks, heard 100’s of pitches, watched tons of ‘How to build a deck’ videos, and reviewed dozens of pitch-deck templates. I’ve now created what I think is the ideal Pitch Deck outline.
And it’s free for you to start using in Google Slides.
How to use: open the deck, click File > Make a copy > Entire presentation, name your document, and click OK.
01GRAB ATTENTION
Opening line (slide optional)
- A startling fact.
- An interesting story.
- Contradict conventional wisdom.
- Make them laugh.
- Play on a known fear.
- Be appropriately different.
02ABOUT YOU
Introduction
- Who are you?Not just what you do.
- Why should I believe you?Show credibility.
03THE TEAM
Introduction
- Who are you working with?Have you convinced one other person to join you?
- How do you know each other?And for how long.
04THE AUDIENCE
Core
- Who is your target audience?The person or people who will use this. Know everything about them.
- Who is the decision maker?Who’s paying for it?
05PROBLEM + SOLUTION
Core
- What is the problem you’re solving?Be very clear. If you don’t know this, you’ve failed.
- What is the solution?In plain english, without jargon, like you’re speaking to a five year old.
- Albert Einstein: “If you can’t explain it simply, you don’t understand it well enough.”
06PRODUCT
Core
- What is the product line up?Is it just an app, or multiple products that fit together, etc.
- Development roadmapWhat have you built, what is next, what’s the grand vision?
07MARKET
Core
- SizeHow many other people experience this issue? TAM / SAM / SOM
- TrendsIs this the right time? ie. New insurance platform for the recent surge in app-enabled scooters.
08TRACTION
Details
- What kind of traction do you have?Doesn’t have to be profit, revenue or funds raised. Can also be: surveys, waiting list, signups, users, DAU/WAU/MAU, LOI’s, POC’s, prototype.
09GROWTH
Details
- Go-to-market strategyHow are you planning to launch and/or position in the market?
- Customer acquisition strategyHow do you plan to get customers? Digital advertising, referral marketing, partnerships, email outreach. Or, sales and distribution model.
10BUSINESS MODEL
Details
- How will you make money?Customer, vendor, delivery, download, subscription, data, advertising.
11COMPETITION
Closing
- Who else is competing in this space?Big names are good. Small names are good. Any name is good… because no competitors is a lie.
- Either way, it’s your way of creating excitement about this space.
12THE TEAM
Closing
- Yes, again, but bring new information:Reminder of your awesomeness. Logos or photos of where you/they got experience, work or school.
- Maybe even photos of you all hanging out and having fun. Show your human side given this is a people business.
- Mention of key investors, advisors, mentors or supporters.
13THE ASK
Close
- What was the goal of this pitch? Ask for that.
- Funding, mentorship, pilot, introductions, endorsements, partnership.
- IF funding, then you want to include things like financials, cap table, and the deal (investment opportunity).